About BeCherish

A small agency. Enormous care.

We're few, on purpose. This is how we get to know every house, every owner and every guest by name — and be present when needed.

Golden cliffs and blue sea on the Algarve coast
The coast that inspires us

Our story

We were born from a frustration. And a promise.

BeCherish started by helping a few homeowner friends, frustrated with the way their homes were run.

We promise to do things differently: treat each home as if it were our own, and each guest as someone who comes to friends' homes. That attitude stuck.

We grow slowly, with 55 homes and a team that knows one another by name. We prefer quality over quantity — and the close relationship only an independent agency can offer.

View the collection
Room of a house managed by BeCherish
To care is to pay attention

What guides us

Four words.
None negotiable.

01

Excellence

Do well the first time. And even better on Monday. The detail is not an extra — it's the default.

02

Exclusivity

Handpicked homes. Each one has to deserve to be in our collection.

03

Transparency

Clear numbers, honest conversations, and no small print. Even when it's bothersome.

04

Service

Be present. Respond. Resolve. Hospitality starts long before check-in.

The team

The people
behind the homes.

A small team that speaks Portuguese and English — and knows the Algarve by heart.

Jorge Rodrigues, Founder and CEO of BeCherish

Jorge Rodrigues

Founder / Ceo

The first person who will receive it. He knows every house and every corner of the Algarve.

Katalin Kántor, guest manager at BeCherish

Katalin Kántor

Guest Manager

Takes care of guests before, during, and after their stay. Speaks Portuguese and English.

Miguel Rodrigues, social media manager at BeCherish

Miguel Rodrigues

Social Media Manager

It tells the stories of the houses and the coast, with an eye for detail.

Inês Mesquita, accounting manager at BeCherish

Inês Mesquita

Accounting Manager

Ensures that the numbers are as clear as the view.

BeCherish is not a management company. It's a team that treats our home as if it were theirs. In two years, we never had to worry about anything.

Heinz & Maria JoséOwners · California, USA

Shall we meet?

A home, an idea,
a conversation.

Whether it's for a stay, managing your home, or finding a home, we're on the other side.

BeCherish · Albufeira, Algarve · AMI 19849